Não conhecido detalhes sobre Segmentação de audiência

Não conhecido detalhes sobre Segmentação de audiência

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Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.

Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.

ESTES links patrocinados consistem em um Genero de anúncio formado por um texto simples, de que fica destacado em meio aos resultados do Parecer por sites tais como o Google. Esses links pagos recebem 1 posicionamento melhor do qual os outros sites, usando o objetivo do alcançar um número maior de conversões.

Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP in case the bid request was sent to more than one ad exchange.

The important feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages.

The DSP will then determine if the user meets the parameters outlined in the get more info campaign. If so, the DSP will submit a bid.

DSPs are directed at advertisers. The technology that powers an ad exchange can also provide the foundation for a DSP, allowing for synergy between advertising campaigns.[3]

Say you run an automotive business that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car.  You set your targeting options and your budget.

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Se preferir usar uma campanha ou um Argumento por anúncios existente, saiba tais como produzir um anúncio com uma campanha existente.

2Advertisers bid based on their interest and how the passed data measures up against their targeting parameters — the higher the demand, the higher the price.

Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.

Through programmatic advertising and an exchange, the advertisers can determine which users are the most valuable and then adjust bidding accordingly.